Are you a seasoned PPC professional with a track record of success? Join our marketing team as a Senior PPC Expert and lead the way in driving our digital advertising efforts to new heights.

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Responsibilities

• Strategic PPC Leadership: Lead the development and implementation of advanced PPC strategies across diverse platforms, including Google Ads, Bing Ads, and social media advertising (Facebook Ads, LinkedIn Ads, etc.).

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• Campaign Optimization Excellence: Take charge of managing and optimizing complex PPC campaigns, implementing changes for optimal performance and staying on top of industry trends.

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• Keyword Mastery: Apply your extensive experience to conduct advanced keyword research, providing refined lists based on data insights and strategic recommendations.

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• Creative Innovation: Drive the creative direction by developing cutting-edge ad copy and creative assets that resonate with campaign objectives and target audiences.

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• Landing Page Expertise: Collaborate closely with the marketing team to lead the optimization of landing pages for maximum conversion rates and superior user experiences.

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• A/B Testing Authority: Set the standard for A/B testing practices, identifying optimal campaign settings, ad variations, and landing page elements to continually enhance performance.

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• Performance Reporting Leadership: Oversee the generation of comprehensive reports on campaign performance, presenting key metrics, actionable insights, and strategic recommendations to the marketing team and stakeholders.

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• Industry Trendsetting: Stay at the forefront of industry trends, bringing innovative strategies and tactics to the table for enhanced campaign success.

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Qualifications

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• Extensive experience successfully managing complex PPC campaigns across multiple platforms.
• In-depth understanding of advanced PPC concepts, best practices, and emerging industry trends.
• Expert proficiency in using PPC tools and platforms (Google Ads, Google Analytics, etc.).
• Exceptional analytical skills with the ability to interpret and leverage intricate campaign performance data.
• Proven experience in advanced A/B testing and mastery of conversion rate optimization.

• Outstanding written and verbal communication skills, coupled with a demonstrated ability to lead and mentor.
• Keen attention to detail, coupled with adept project management skills for handling multiple projects simultaneously.
• Certifications such as Google Ads Certification or Bing Ads Accreditation (preferred).
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Join our team and take on a key role in steering the success of our digital advertising efforts. Contribute your expertise to elevate brand visibility, attract qualified leads, and shape the overall triumph of our marketing initiatives.

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